The Catalyst is the 12-week operating system for founders at ₹15L–₹50L ARR. Three months. Build your revenue engine. Stop guessing on pricing. Fill your pipeline with a documented system, not founder hustle.
Weeks of structured operating system build
Core business pillars installed in sequence
Documented deliverables you leave with
The Transformation
The change this program produces is not motivational — it is structural. Here is the precise before and after.
You don't know your true CAC, LTV, or contribution margin — you're running on gut
Pricing was set by what felt right, not by what the value architecture supports
You have no repeatable acquisition system — leads come from random effort and referrals
Customers leave and you don't know why until it's too late to fix
Everything depends on you — no one can execute without your involvement
You've thought about hiring a salesperson but don't know what to tell them to do
You have a working unit economics model with real numbers — not estimates
Your pricing is restructured and tested against the anchoring-bias test
You have a 90-day GTM playbook with named channels, CAC targets, and weekly actions
You have a retention system: onboarding sequence, churn triggers, LTV expansion logic
You have 3 core SOPs your team can execute without asking you a single question
You have the language and metrics to brief a salesperson, investor, or operator
Popular
One request at a time. Pause or cancel anytime
What’s included:
One request at a time
Turnaround time per request
Weekly sync call
1:1 async communication
Daily project updates
Team Integration
One request at a time. Pause or cancel anytime
What’s included:
One request at a time
Turnaround time per request
Design complexity
Illustration library access
Project management
Dedicated account manager
The Structure
Each month targets a specific pillar cluster. The output of Month 1 feeds directly into Month 2. Nothing is theoretical — every week closes with a working document.
Unit economics baseline built. 3-tier pricing architecture designed and stress-tested.
→
Pricing model validated — minimum 60% Gross Margin
One channel. One offer. A weekly pipeline scorecard tracking CAC in real time.
→
10+ qualified leads per week — documented CAC
30-day onboarding sequence installed. Churn root causes categorised and addressed.
→
LTV:CAC ratio trending toward 3:1
Full curriculum
Every session's exact methodology, named frameworks, and step-by-step tools — documented in the Catalyst Curriculum Guide.
The Catalyst installs 3 pillars as working deliverables — Price, Acquire, and Retain. These are the three pillars that determine whether an early-stage business can generate consistent, profitable revenue. Each produces a document you use in your business the following week.
Pricing architecture rebuild — anchoring-bias test, tier restructure, contribution margin model
90-day GTM playbook — channel selection, CAC targets, lead volume hypothesis
Retention playbook — onboarding sequence, churn triggers, LTV expansion logic
Every session produces a working output — not notes, not a mindset shift. By Week 12 you have a complete operating file you can hand to a team member, an investor, or a mentor.
Unit Economics Model — CAC, LTV, payback period, gross margin
Pricing Architecture Document — tier restructure with implementation timeline
Contribution Margin Spreadsheet — per-unit truth, not aggregate guesses
Business Diagnostic Report — written synthesis with single biggest financial lever
Channel Selection Document — primary + secondary with CAC targets
90-Day GTM Playbook — week-by-week operational execution plan
Retention Playbook — onboarding sequence, churn triggers, LTV expansion logic
3 Core SOPs — delegatable, tested, executable without you present
OKR Dashboard — north star metric, 3 KRs, weekly tracking cadence
Operating Rhythm Template — daily, weekly, monthly cadence installed
Graduation Demo — recorded 10-minute business presentation
Alumni Board Review — written Foundry eligibility assessment
Is This For You
You're a founder at ₹15L–₹50L ARR who is still doing everything yourself
You've been growing but don't know your unit economics, CAC, or contribution margin
Your pricing was set by gut feel, not architecture
You don't have a documented GTM playbook — just tactics you're trying
You're ready for a structured 12-week commitment with accountability
You're above ₹50L ARR and need organisational leverage — you need The Foundry
You're not yet clear on your business direction — start with The Ascension
You want a course you can watch passively at your own pace
You're not willing to share your real numbers with a peer cohort
Popular
One request at a time. Pause or cancel anytime
What’s included:
One request at a time
Turnaround time per request
Weekly sync call
1:1 async communication
Daily project updates
Team Integration
One request at a time. Pause or cancel anytime
What’s included:
One request at a time
Turnaround time per request
Design complexity
Illustration library access
Project management
Dedicated account manager
OUTCOMES
Read your business at the unit level — CAC, LTV, payback period, and gross margin calculated from real numbers
Price from architecture — not gut feel — using the anchoring-bias and value-to-price tests
Run a repeatable acquisition system with one primary channel, a CAC target, and a weekly action cadence
Diagnose customer churn before it accumulates — with a documented trigger list and re-engagement sequence
Hand off recurring work using SOPs your team can execute without you present
Track one north star metric and run a weekly OKR review without the founder being the bottleneck
Present your business results to a peer cohort and external board under structured challenge
Qualify for The Foundry with documented unit economics, pricing, and operating systems already in place
Live Weekly Sessions
Interactive cohort-based learning with direct access to Vishal.
Complete Study Materials
Study guides, workbooks, templates, and implementation checklists.
Lifetime Access
All course materials, recordings, and templates remain yours forever.
Community Access
Join a cohort of ambitious founders committed to operational precision.
Program Pricing
Full 12-week cohort · One-time · EMI available on application
12 weeks of live cohort sessions
Access to private founder community
Weekly hot-seat sessions
100% money-back guarantee
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You have a product or service but no consistent revenue engine. You are doing everything yourself, pricing by gut feel, and acquiring customers through referrals and random effort.
You have traction but no documented system behind it. CAC is unknown, pricing was set by intuition, and retention is managed reactively. Revenue is inconsistent and hard to predict.
You are working hard but not building a machine. The Catalyst replaces effort-led growth with a documented pricing architecture, a repeatable GTM engine, and a retention system that runs without you.
The Catalyst is a 12-week Business Control Program designed to install the three pillars that every ₹1CR business requires — a validated pricing architecture, a predictable acquisition engine, and a retention system that keeps customers long enough to generate real profit.
on the core offering — validated through the Margin Stress Test across Best Case, Base Case, and Worst Case scenarios
with a consistent pipeline generating a minimum of 10 qualified leads per week through a single focused channel
monthly churn rate stabilised below industry benchmarks for your sector
These are not goals. They are pass/fail metrics. The Catalyst proves the founder has installed the Architect operating system and built a functional unit economics engine.
The difference between The Scaling Mastermind and traditional business coaches is not delivery style — it is what you leave with. Every session in this programme produces a working document or a running system in your business. Not notes. Not reflections. Not action items you may or may not execute.
TSM - Mentorship | Traditional Business Coaches | |
|---|---|---|
Approach | ✅ Unit economics built from your actual numbers — CAC, LTV, and margin calculated first | ❌ Generic sales frameworks applied without knowing your unit economics |
Framework | ✅ Grand Slam Offer, 3-Tier Pricing, and Margin Stress Test — named tools, specific outcomes | ❌ Principles and concepts without a named implementation tool |
Accountability | ✅ Weekly Pipeline Scorecard — leads, conversion rate, and CAC tracked in real time | ❌ Motivation and encouragement between monthly group calls |
Output | ✅ Validated pricing model, documented CAC, and LTV:CAC dashboard — built in your business | ❌ Action items from sessions that rarely get implemented |
Graduation | ✅ 60% Gross Margin, documented CAC, LTV:CAC trending 3:1 — binary pass/fail | ❌ Completion after attending X sessions with no outcome requirement |
Cohort | ✅ Founders at ₹15L–₹50L ARR — everyone in the room has the same constraint | ❌ Mixed revenue stages where advice rarely applies to your situation |
Don’t miss this opportunity to get a structured execution system and unlock the journey you’ve always dreamed of.
